At Dental Implant Machine, we offer our clients a wide variety of dental marketing services to meet their needs. There is no such thing as a one-size-fits-all advertising campaign — not even for clients in the same industry and market. Yet, working with an advertising agency that understands and has experience in dental clinic digital marketing can result in a more focused, precise digital marketing campaign tailored to your dental clinic’s needs.
As a top dental marketing agency, we home in on the elective procedures that earn our clients the most money — namely, dental implants. While cosmetic solutions such as dental veneers can also be lucrative, the fact is that more patients view replacing missing teeth as a higher priority than covering unattractive teeth.
Among the dental clinic digital marketing solutions we employ are social media marketing, including a presence and ads on Facebook, Instagram and Twitter, among other platforms.
Not all dental practice staff are familiar with lead generation, but it is an important part of the marketing funnel. Our team shows your staff how to work with inbound and outbound leads, identifying your target customers and motivating them to contact you or provide their contact information.
We do this in a number of different ways, one of which is getting prospective leads to provide their name, email address and phone number in order to download information about getting dental implants.
The most rewarding part of the job of selling dental implants is that you never, ever, sell anyone a product they don’t need. Unlike other cosmetic medical and dental procedures, dental implants are only suitable for those who are missing teeth. When you convince a lead to come in and get evaluated for dental implants and they become a patient, you are not only succeeding at your dental office marketing job, but you’re also helping them to be healthier and happier.
Leads don’t turn into patients on their own — you have to nurture them. Unfortunately, too many salespeople confuse nurturing with hounding. It’s important to know the difference and act accordingly. At our dental marketing company, we teach your staff sales lead nurturing techniques to convert more leads into patients. You can’t just let a qualified lead languish, but contacting them too frequently can also sour the deal.
Dr. Fenton
Trinity Dental Arts
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